Scouting Menswear Finalists




Since its initiation in 2012, the Scouting Menswear Competition set out to select the best of the best within a large pool of young menswear design talent.  It has raised the profile of emerging menswear designers, introduced them to media and buyers, as well as supported them in breaking through into the retail market.

Today expectations from young designers are high – they are required to produce a comprehensive collection within a few months, be active on social media, have a strong industry and media presence and simultaneously cope with the business of fashion.

The Scouting Menswear Competition assists designers in coping with the demand to establish their brand soon after they have launched.

If you are serious about “the business of fashion” SA Fashion Week will spotlight your talent and give you the marketing platform needed to get to the top of your game.

The Competition

The Scouting Menswear Competition challenges designers to flex their creative talent and prove that they have the ingenuity and conviction to transform textile ‘waste’ into stunning, scalable, and commercially viable collections that will inspire and motivate the South African consumer.

The competition creates a unique platform for young fashion game-changers to grow towards a circular fashion system.

You must source 100% textile ‘waste’ for use in your collection.

Most important is to understand what the design brief is asking of you and how you can meet the judging criteria.

Do you have what it takes to redo fashion in South Africa?

If your answer is yes, you have to rethink how clothes are made and worn through a lens of circularity.  Design a sustainable menswear collection for the ‘now’ fashion lover who values alternative design inspired by dress in the street, with as much respect for technical innovation as for our people and our planet.

Your customer is confident and curious, with a modern, natural, and independent lifestyle curated from eclectic sources of art, culture, music, travel, food and design.

Your designs must be innovative, original, tapping into inspiration and your culture, chic and completely wearable.  Your fabric selection must be luxurious and soft on the skin, considering the local temperatures in South Africa.

The Judges want to see:

  • Pictures of the starting point of each of your eight looks proving where it came from and how you are adhering to one or more of the four circular design strategies (below) in order to improve the garment’s lifecycle and enable circularity.
    1. Design for Low Waste
    2. Design for Low-impact Materials and Processes
    3. Design for Longevity
    4. Design for Recyclability
  • Combining this with visual references of your ‘now’ street inspiration.
  • Reclaiming textile ‘waste’ in unexpected ways and unlocking the power of waste.
  • Reinventing fashion by using one or more of the ‘Design for Low Waste’ design techniques of zero-waste, upcycling and reconstruction.
  • Reflecting opportunities for reproducibility, scalability and marketability.


Lucilla Infographic


  1. textile swatches – leftover textile samples from production.
  2. cut-and-sew textiles – textile scraps generated during garment manufacturing.
  3. end-of-rolls and factory surplus waste leftover from garment manufacturing.
  4. damaged textiles – unused textiles that have been damaged, for example with colour or print defects.
  5. unsold clothing – clothing waste (finished or unfinished) that has not been sold.
  6. clothing samples – partly finished or finished clothing samples from the design and production of clothing (which have not be worn by consumers, consider your previous collections).
  7. second hand clothing – any clothing or fashion accessories that have been owned and then discarded by consumers (both used and unused).
  8. a combination of the above is permitted.


Remember: Photographs and information about the type and source of the textile ‘waste’ used must be submitted


Design Timeline

The Prize

The winner will be given opportunities worth more than R50 000 – 00 which include (but not limited to):  

  1. Showcasing their Spring | Summer 2021 collection at SA Fashion Week [SAFW] in April 2021 and their Autumn | Winter 2022 collection at SAFW in October 2021.
  2. A stand at the South African Fashion Week AW21 Trade Show in October 2020.
  3. A stand at the SAFW Designer Pop-Up (date dependent).

Who may enter?

  1. Fashion designers who have been in business for no more than 10 years.
  2. Designers with a Fashion Design qualification (Degree/Diploma) or a minimum of 5-years design experience.
  3. Designers who are working towards establishing themselves and/or their brands in the South African creative fashion industry.
  4. Previous SA Fashion Week Scouting Menswear finalists may enter but only if it is their second time.
  5. Previous SAFW Scouting Menswear winners cannot enter


  1. Entry Form – Deadline 28 January 2020
    Complete and submit the online Entry Form
  2. First Judging (selection of the finalists) – Deadline 07 February 2020
    Submit a portfolio (according to the above competition brief). Please include details regarding your brand (company profile) and yourself (biography).
  3. Second Judging (Fitting) – Date to be advised
    Finalists will present their collections (based on their portfolio submission) during a Fitting.
  4. Final Judging – Date to be advised
    Finalists will be comprehensively interviewed by the judging panel as they present their complete collection looks for their showcase on the runway.

NB – Please note:

  • Finalists with incomplete collections at the Fitting will automatically be disqualified.
  • At the Fitting, should any finalist collection be deemed unsuitable to showcase on the runway, the designer will be notified subsequent to the judges’ vote.