The BAM Collective is a South African womenswear brand that specialises in taking an alternative, spirited approached to luxury fashion. Deeply rooted in an appreciation for the country’s unique spirit, the brand approaches each season with a new philosophy as a lens to express its concept of an optimistic South African utopia.

Completing both his Bachelor and Honours degrees cum laude at LISOF Fashion Design School in Johannesburg, his graduate collection, Hedonism, earned him a place among the finalists for best graduate collection and inclusion in the school’s Design Indaba simulcast in 2018. In the same year he won the SAFW Student Design competition and collaborated on a limited-edition capsule range with retail chain, Mr Price, entitled BAM x MRP which launched in-store nationally in April 2019. Jacques’s collection Pluralism earned him a finalist place in the 2019 SA Fashion Week New Talent.