The Watermelon Social Club

THE WATERMELON SOCIAL CLUB

The Watermelon Social Club is a Johannesburg-based clothing brand that was created, in 2016, by Sthembiso Mchunu, Siyabonga Ngcamu and Khayelihle Hadebe. It follows the story of the watermelon, a fruit that originated in Southern Africa but belongs wherever it can be found in the world today.

The brand uses street wear aesthetics as a tool to connect with people, to talk about culture and create a place where people can belong; hence it also being a social club. Creative director, Sthembiso notes that they enjoy creating prints that are South African culture inspired (whether tribal or modern sub-cultures), and relevant to post modern society.

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