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Collection title: “AmaZulu” – The Heavenly

Making you look and feel good, everyday Essie Apparel bridges the gap between luxury and affordability. Each piece tells a story and is made to make you feel comfortable, and stylish, and express your uniqueness.

This season, Essie introduces "AmaZulu" – The Zulu word for the heavens. This word not only signifies "heavens" but also represents an elevation, serving as the inspiration behind Essie Apparel's new collection.

In the vibrant tapestry of South African culture, where diverse threads of heritage and tradition weave together, Essie Apparel draws inspiration from the majestic Zulu word "AmaZulu" - meaning "the heavens". Our new collection, "AmaZulu", is a kaleidoscopic celebration of the country's rich cultural diversity, blending traditional Zulu elements with modern style and flair.

Heavenly Inspiration a canvas of endless blue skies, dotted with puffy white clouds, and a warm golden sun shining brightly.

Linda Mtoba

Connie Chuane

Vibrant, hand-drawn designs inspired by Zulu beadwork and traditional African patterns. Heavenly Hues: Soft blues, whites, and golds evoke the endless skies and sun-kissed savannas.