Official Retail Sponsor

"The talent we've seen leading up to the Scouting Menswear show in October echoes the exciting evolution in mens design right now. We're seeing a shift in the approach and mood, and we can't wait for everyone to witness what SA's upcoming designers will be sending down the runway in October at SAFW".   - Kevin Smit Managing Director, Mr Price

Official makeup and beauty sponsor

Johannesburg, South Africa, – L'Oréal Paris South Africa proudly announces its partnership with South African Fashion Week as the official makeup and beauty sponsor for the upcoming April and October editions of the renowned fashion event. Under the theme "Walk Your Worth," L'Oréal Paris will showcase its expertise in makeup and skincare, bringing sophistication and empowerment to the local runway.

The collaboration between L'Oréal Paris and South African Fashion Week marks a historic moment as it signifies one of the largest local fashion events ever sponsored by the esteemed beauty brand. Set against Johannesburg's bustling business district backdrop, Mall of Africa will host this celebration of beauty and fashion, where L'Oréal Paris will join forces with South African designers to present stunning looks that embody confidence and inclusivity.

As part of the "Walk Your Worth" initiative, L'Oréal Paris will introduce its very own "Walk Your Worth" runway show and collection, curated in collaboration with distinguished South African couture designer, Biji La Maison. This exclusive collection will be showcased by L'Oréal Paris' tribe of top influencers and celebrities in South Africa, highlighting the fusion of local creativity with global beauty expertise. Drawing from the brand's iconic tagline, "Because You're Worth It," the runway show will empower women to assert their presence and make a bold statement in society.

Burkhard Pieroth, President of Sub-Saharan Africa for L'Oréal Paris, emphasised the impact of this partnership on the fashion industry, stating, "This extraordinary collaboration will amplify the message of women's strength and celebrate beauty in all its forms."

Official Alcohol Partner

"Cruz was born from the spirit of New York, so we rally behind the pursuit of success. Success is about the journey, the small wins, the big wins and the luxurious experiences that follow. Experiences are character defining and fashion is a daily experience that Cruz is committed to exploring with our all new AW25 Cruz Collective.

Experience the soft life with Cruz, a vodka meticulously crafted for those who seek excellence. #MakeItAnywhere"

Official Sponsor

ISUZU Motors South Africa is proud to collaborate with SA Fashion Week again this year for the SS24 show, bringing together our dedication to style and comfort with the vibrant energy of the fashion industry. As champions of innovation and excellence, ISUZU recognises the parallel values of craftsmanship and creativity in both automotive engineering and fashion design. This partnership is an exciting synergy, allowing us to support and celebrate the ingenuity of South African designers, while also showcasing our shared dedication to sustainability and purposeful progress.”