SAFW EVENTS
SAFW MR PRICE NEW TALENT SEARCH - Virtual Introduction to the Designers
SAFW MR PRICE NEW TALENT SEARCH - Virtual Introduction to the Designers RECORDING
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South African Fashion Week SS24 Media Launch
SAFW SS24 MEDIA LAUNCH RECORDING
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SAFW POP UP SHOP
This forum allows designers to generate direct sales, network and conduct first-hand consumer market research. It is the principal conduit for local fashion, accessory, shoe, and jewellery brands to connect directly with the buying public. The Pop Up Shop also serves to activate both the SA Fashion Week and the respective participating designer brands with an experiential event using mobile platforms that stimulate consumer engagement.
SA FASHION WEEK AUTUMN/WINTER ‘23 DESIGNER COLLECTIONS AT MALL OF AFRICA IN OCTOBER
SA Fashion Week (SAFW) will stage the Autumn/Winter 23 Collections at Mall of Africa, its home of the past three years, in October. Twenty-seven designers will launch their new collections on the runway from Thursday 20th October to Saturday 22nd October and forty will exhibit at the Trade Show on the 23rd and 24thOctober in the Crystal Court.
According to director, Lucilla Booyzen, this year marks 41 seasons since the inception of SAFW in 1997. “We remain committed to the business of fashion, of marketing and supporting our designer entrepreneurs, creatively and commercially, and most importantly, to provide a platform which gives the visibility required to access the local, and global, fashion industry.”
According to Booyzen many of the distinctive tropes that have emerged within the local fashion culture – a fascination with re-imagining our unique cultural references in a modern way, a commitment to slow and sustainable fashion, gender and body inclusivity - are increasingly coalescing into a vibrant ethos with immense marketability. The commercial support received by trendsetting brands such as mobile phone Oppo, Cruz Vodka and Mall of Africa, with the vision to associate with this emerging fashion identity, is critical to maintain momentum.
HOW TO BUILD A BRAND AND MARKET YOUR BUSINESS
In this webinar, we will explore what it means to build a brand, some of the tips and tricks to consider when developing a marketing strategy and plan and other tools you can use to ‘get your brand out there’ and connect with the right customers.
SPEAKERS:
Tom Fels – CEO of Animarem
Nandi Molefe - Entrepreneur, Brand Communications & Social Media Marketing Strategist
Shekara H. Singh - Chief Marketing Officer at Zando
Arabelle Treurnicht - Lecturer at STADIO – Trend Analysis, marketing and brand management
Starting and growing your business – the good, the bad and the ugly
This webinar will include a panel of designers, who will explore what it takes to start a business and grow it into a sustainable entity. Hear some of the lessons learnt from these businesses, as well as the trials, tribulations, and opportunities they encountered along the way. Some of the questions the panellist will explore include; How to go about setting prices and managing cashflow? how do you market your brands? How Do you distribute products?
How to get your products into stores
One of the burning questions for most designers is 'how to get your products in stores?'. In this webinar, retailers will explain what it is they look for and expect from designers, when assessing whether their products are suitable for them and their customers.
How to create a cohesive, retail ready, fashion collection
Speakers: Massimo Casagrande & Sennait Ghebreab
The fashion panorama has evolved during the past few years and finding the right positioning and capturing market share means going back to the brand-building basics. This webinar will discuss how through responsible design, range planning, and brand identity you can create a collection that is retail-ready, recognising and understanding how fashion organizations manage product design and development, supply chain and manufacturing processes, as well as distribution and retailing. An insight into the pyramid of the offer will be discussed linking how this can help in the key stages of developing a collection for a specific target market within a defined budget, for different retailers across international markets.
SOUTH AFRICAN FASHION WEEK | TRADE SHOW
The South African Fashion Week Trade Show is the country’s premier B2B expo of contemporary fashion design. Exhibitors comprise of men’s and womenswear, jewellery, footwear and accessories and are all established small, micro or medium-sized (SMME) enterprises with capacity to supply boutiques and departmental stores in South Africa. The trade expo is a convenient marketing space conceptualized to facilitate deal-making but equally to create a conducive environment for networking and relationship-building with various industry stakeholders, including the media.
SOUTH AFRICAN FASHION WEEK | SPRING SUMMER '22 COLLECTIONS
SA Fashion Week Maps the Sustainable Way Forward as it Celebrates 25 Years as SA’s Top Designer Platform with Spring/Summer 22
Ecological sustainability, women’s empowerment, inter brand collaboration and proudly local production investment are some of the dynamic developments that mark SA Fashion Week’s 25th Spring/Summer Collections set to kick off on 28 April 2022.
Twenty iconic names including Ephraim Molingoana for Ephymol, Amanda Laird Cherry and Palesa Mokubung of Mantsho as well as cult Kasi brand, Loxion Kulca, now designed by Olé Ledimo, will launch their 2022 collections to the media, buyers, selected VIP’s and a limited edition of public tickets through Quicket, alongside exciting new stars including 2021 New Talent winner Artho Eksteen as well as Fikile Zamagcino Sokhulu and Sipho Mbuto who both participated in the Fashion Bridges collaboration with Milan Fashion Week last year.