Speakers: Massimo Casagrande & Sennait Ghebreab

The fashion panorama has evolved during the past few years and finding the right positioning and capturing market share means going back to the brand-building basics. This webinar will discuss how through responsible design, range planning, and brand identity you can create a collection that is retail-ready, recognising and understanding how fashion organizations manage product design and development, supply chain and manufacturing processes, as well as distribution and retailing. An insight into the pyramid of the offer will be discussed linking how this can help in the key stages of developing a collection for a specific target market within a defined budget, for different retailers across international markets.