ABOUT

When you think of bespoke suits your mind could easily be led to imagine a pristine, mahogany-walled room with thick Persian rugs absorbing your footsteps, rendering a kind of silence that is heavy with history, almost stale in its odour of regal opulence and character. When you step into House of Olé, this is not what you will find. Here, bespoke is not the kind rooted in a Beau Brummel philosophy of innovating while remaining inaccessible. For a fashion house birthed in South Africa, there is an understanding in House of Olé that in our past clothing became a way in which a brutalised and dispossessed people began to gather their dignity. A people who took pieces of clothing; hats, scarves, shawls, and patterned fabric and imbued them with cultural significance that bordered on spirituality. When street smart gangs in 1950’s Sophiatown draped themselves in iconic garments, it was a testament to how a people turned the ability to choose an outfit into an act of social and political defiance; looking good could be an act of war. 

COMPANY INFORMATION

EMAIL: ole.ledimo@gmail.com

INSTAGRAM: @houseofole

LOCATION: 114 Main Street Bordeaux, Randburg 2194