SOUTH AFRICAN FASHION WEEK

new MEDIA REGISTRATION

new MEDIA, DIGITAL INFLUENCERS & BLOGGERS REGISTRATION PROCESS AND REQUIREMENTS

Criteria for New Media, Fashion Editors, SM reporters, Photographers, Buyers, and Stylists attending the South African Fashion Week for the first time:

  • Photographers and Fashion Editors must be commissioned for publications that are well-known in the fashion community, and that have an adequate reach. 

  • Independent content creators must have proof of recently published work within the past 12 months, online or in print. 

Buyers

  • Buyers must either work for a Fashion Boutique, a Retailer, online store or have their own physical or online store. 

Content Creators / Social Media reporters and Influencers

To be accredited as a social media influencer, you must meet one of the criteria below:

  • Instagram: Fashion-related content with a minimum of 8K followers

  • YouTube: Average of 5K Subscribers

  • TikTok: A minimum of 20k followers, 30 posts related to fashion in the past year, and between 30k-50k average views per video 

  • Website / Blog: Over 3,000 followers

 Photographers / Videographers

  • Applicants must be photographers / videographers commissioned to shoot for an agency, publication or broadcaster.

  • Accreditation is open for the Reception area and SAFW Auditorium only. 

  • Please note that we do not accredit freelance photographers / videographers.

  • Backstage access must be pre-arranged – no unaccompanied photographers / videographers will be allowed backstage. Backstage passes on the day of the show can be obtained at the reception desk.

Stylists 

  • Applicants must provide proof of recently published work showing the fashion credits 

 

AW25 COLLECTIONS | 26 - 28 SEPTEMBER 2024

To apply for accreditation at the South African Fashion Week Autumn | Winter ‘25 Collections, kindly complete the entire form below. South African Fashion Week might not be able to accommodate any requests received after this date.

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