ABOUT

Born in Cape Town in 2011, BeachCult is all about effortless beach vibes, cool prints, and sustainable fashion.

Founded by designer Joanna Hedley, the brand captures the easygoing coastal lifestyle with swim and resort wear that’s stylish, comfy, and consciously made.

Every piece is designed and handmade in Cape Town by local female artisans, supporting ethical production and celebrating homegrown creativity. BeachCult is known for its exclusive prints, created by homegrown artists, making each design a unique piece of South African culture.

From beach days to sundowners, our pieces are made to move with you—whether you're lounging by the ocean or heading out for a casual dinner. You can find us at our flagship store at the Victoria Wharf Shopping Centre, V&A Waterfront, where you can experience our signature bohemian-inspired style in person.

BeachCult is a way of life. Dive into Cape Town’s vibrant spirit with our range of swimwear, resort wear, and activewear, all designed with sustainability in mind.

COMPANY INFORMATION

EMAIL: hello@beachcult.co.za

WEBSITE: www.beachcult.co.za

CONTACT: +27 68 027 0771 | +27 78 430 7929

INSTAGRAM: @beachcult

FACEBOOK: BeachCult

TWITTER: @JoannaBeachCult

STORES SUPPLIED: The lot, WEME, Hannah Lavery, TigerLilly, Saint Siena, Erinvale Spa, JAMAA Nairobi