Since its initiation in 2012, the Scouting Menswear Competition set out to select the best of the best within a large pool of young menswear design talent. It has raised the profile of emerging menswear designers, introduced them to media and buyers, as well as supported them in breaking through into the retail market.
Today expectations from young designers are high – they are required to produce a comprehensive collection within a few months, be active on social media, have a strong industry and media presence, and simultaneously cope with the business of fashion.
The Scouting Menswear Competition assists designers in coping with the demand to establish their brand soon after they have launched.
If you are serious about “the business of fashion” SA Fashion Week will spotlight your talent and give you the marketing platform needed to get to the top of your game.

The competition creates a unique platform for young fashion game-changers to grow towards a circular fashion system.
Most important is to understand what the design brief is asking of you and how you can meet the judging criteria.

If your answer is yes, you must rethink how clothes are made and worn through a lens of circularity. Design a sustainable menswear collection for the ‘now’ fashion lover who values alternative design inspired by dress in street and sport with as much respect for technical innovation as for our people and our planet.
Your customer is confident and curious, with a modern, natural, and independent lifestyle curated from eclectic sources of art, culture, music, travel, food, and design.
Your designs must be innovative, original, inspirational, and tap into your culture. Make it chic, completely wearable and compostable. Your fabric selection must be luxurious and soft on the skin, considering the local temperatures in South Africa.

FROM SPORT TO STREET

Design a capsule collection of seven looks, fusing your inspiration with any sport, and translating it to an
everyday luxury trend-setting collection. Use 100% compostable fabrics and components within the collection.

• • Show us your innovation: Use garment construction and develop your own print to reflect your culture and enforce your design identity
• Your research: A mood board with written and picture references that show where your Sport to
Street inspiration came from
• Use or develop your own print – 20% of your garments must have your own print on.
• Pictures of the starting point of each of your seven looks, showing where the inspiration came from and how you are adhering to one or more of the four circular design strategies (below) to improve the garment’s lifecycle and enable circularity:
• Design for Low Waste
• Design for Low-impact Materials and Processes
• Design for Longevity
• Design for Recyclability
• Reflect: Opportunities for reproducibility, marketability, and longevity.

• • You must submit 7 outfits/looks
• Full description of how you have incorporated the brief of sustainable fashion in each look
• Number all your sketches (printed/drawn in colour) from 1 to 7 and label them with your name, surname, and label name
• Include complete technical descriptions with colours, fabric, and print details (please include samples/swatches) of each sketch

The winner will be given opportunities worth more than R50 000.00 which include (but are not limited to):
• Showcasing their Autumn | Winter ‘25 collection at SA Fashion Week in September 2024
• R50 000-00 cash prize for the Mr Price Scouting Menswear Winner
• The winner will design and produce a limited-edition range with Mr Price which will be
sold online and in selected stores.
• The winner will be part of a Mr Price Head Office mentorship in which they will
experience and learn from the various departments at Mr Price from merchandising
to marketing.
• A stand at the SAFW Designer Pop-Up (date and budget dependent)

•
• Fashion designers who have been in business for three to ten years.
• Designers with a Fashion, Design, or relevant qualification (Degree/Diploma)
• Designers who are working towards establishing their brands in the South African creative fashion industry
• Previous SA Fashion Week Scouting Menswear finalists may enter
• Previous SAFW Scouting Menswear winners may not enter

• Designers must complete the online entry form on the SAFW website and download the full competition brief
• The online registration deadline is on the 14th of June 2024 – end of the day – 17h00.
• Designers must prepare an electronic portfolio/storyboard, no longer than 10 pages, on their brand as well as a mood board and sketches of their 2024 collection – 7 looks.
• 28th of June 2024 is the deadline for all electronic portfolios/ storyboards to be submitted.
• 11th of July 2024 – Semi-finalists will be announced.

• Semi-finalists selected will have to produce a 7-look collection that must be ready for fitting on the 12th of September 2024.
• You will be notified of the fitting venue where a full collection including shoes and accessories must be presented to the judging panel for final judging.
• Any collection that is not complete or does not follow the brief, by then will be disqualified.
• The winner will be announced at the Scouting Menswear showcase on the 26th of September 2024.

An online registration form must first be completed - www.safashionweek.co.za. Make sure you complete and submit this to SAFW before the end of the day on the 14th June 2024 to secure your entry.

All material for your electronic portfolio submission must be accurately collected in a single document, in the following order:

• A professionally written profile. (The purpose of submitting your profile is to inform others about your cultural history, your mission, objectives, and values, and what inspires you)

• CV/Resumé presented in English

• Copy of I.D.

• Copy of your diploma or degree

• Submit a portfolio of your label: You will find a list of questions to answer about your label below. You are welcome to add any information/visuals to enhance your portfolio.

• Photographs of previous collection outfits: Photographs are mandatory; your application will not be accepted without providing photographs. You may send pictures of your calico samples. No styling is allowed – only your garments on a mannequin or model – outfits must be seen clearly from the front and the back.

• Your Scouting Menswear Collection: FOLLOW THE BRIEF AS PER ABOVE.

Things to bear in mind …

Your electronic entry must not be longer than 10 pages (excluding seven collection sketches).

Remember to send high-quality material! Sketches, photos, and anything from your portfolio could be published on the SA Fashion Week website and social networks or used in the press.

Finalists’ portfolios will remain the property of SA Fashion Week, but the intellectual property will certainly remain yours. It will in no case be returned.

Please use our points below as headings in answering the questionnaire. You are welcome to add any information/visuals to enhance your portfolio.
• What is the name of your brand?
• Have you been in business for more than three and less than 10 years?
• Describe your brand in no more than 150 words
• Motivate your sustainability/compost ability model
• Where did you study?
• What is your fashion background (short CV)?
• Who is your target market?
• What are your price points (wholesale and retail)?
• Where do you sell your Collection - which stores or online stores? (store name and location)
• Do you make use of social media? If yes, what are your Twitter/Instagram, etc. handles, website and Facebook URL’s and what is your following?
• Have you showcased your work before? If yes, list the year, the season you showcased, and the platform you made use of
• Where do you see your brand going in the next 1 – 5 years and 1 – 10 years?

• You must submit 7 outfits/looks
• The collections registered for the SAFW Scouting Menswear Competition, may not be submitted, or associated with any other fashion competition or fashion week platform taking place in South Africa.
• The collection must be a menswear collection
• There are no prefixed styles
• All garments developed by finalists must be the following sizes:
• To fit a standard-size male model (size Medium or 34)
• Shoe sizes will only be provided, by the show coordinator once models have been selected approximately 3 weeks before the show
• MR PRICE will supply the shoes for your Collection
• In case of selection, the outfits will have to be made in total accordance with the sketches and technical details presented.
• Correct and accurate execution of outfits is essential, and if reckoned to vary greatly from the enrolled shapes and designs, the selected contestant will be disqualified

• • By enrolling in the SAFW Scouting Menswear Competition, you guarantee the authorship of your project. Should you be found guilty of plagiarism, you will be automatically disqualified. SA Fashion Week takes no responsibility for accusations of plagiarism coming from third parties. The applicants will retain the copyright of the enrolled collection.

• SA Fashion Week (SAFW) reserves the right to disqualify any contestant at any time if they do not respect the terms and conditions of the entry requirements. Whilst every effort is made to ensure the safety of all submissions, SAFW cannot be held responsible for any damage/theft of garments or designs that may occur during transport, selections or during the finals at SA Fashion Week. If selected as a SAFW Scouting Menswear semi-finalist, contestants are required to carry out all further arrangements (transport, etc.) and other obligations timeously.

• No direct communication between semi-finalists and judges is permitted.

• The SAFW Scouting Menswear Competition is handled exclusively by SA Fashion Week CC - which reserves the right to rule on any issue about the competition not covered by these entry requirements.

• Flights, accommodation, and transport will not be provided for finalists or semi-finalists. Should you not be based in Johannesburg you will have to pay for your flights to the fitting and the show

14th June 2024 : Online registration closes at 17h00
28th June 2024 : Electronic Portfolio submission deadline
11th July 2024 : Semi-Finalists announced
12th September 2024 : Collection (7 looks) fitting and final judging – in Johannesburg – time and venue to be confirmed
24th September 2024 : Garment delivery – Venue to be confirmed
26th September 2024 : SA Fashion Week Scouting Menswear showcase and announcement
of the winner

Should you experience any technical difficulties contact Natalia Fernandez – natalia@safashionweek.co.za
Electronic Portfolios to be sent to: scoutingmenswear@safashionweek.co.za
ALL ENTRIES MUST BE MARKED – SAFW Scouting Menswear Competition & your name and label