ABOUT

Allegra Nassif was born and raised in Cape Town, South Africa with a Lebanese and Polish heritage. Her talent and innovation were recognized early in her career, leading to a feature in Vogue Portugal in 2021.

With Estella James as her platform, Allegra explores contemporary design through a fusion of her multicultural background. 

While her Lebanese and Polish heritage influences the finishing and detailing of her garments, her inspiration is always rooted in current happenings and concepts she finds intriguing. 

Her skill set in corsetry, pleating and knitwear brings depth to her work ensuring Estella James stands out through craftsmanship and refined construction.

Sustainability is at the core of Allegra’s design philosophy. She prioritizes thoughtful fabric selection, mindful production methods, and construction to reduce environmental impact. Estella James uses deadstock fabrics and to create garments that are both ethically produced and timeless. 

By working with local artisans and small-scale manufacturers, she aims to support craftsmanship, preserve skills, and contribute to a more inclusive fashion ecosystem.

COMPANY INFORMATION

EMAIL: ejestellajames@outlook.com

CONTACT: +27 71 370 6830

INSTAGRAM: @estellajames_za

FACEBOOK: Estella James

TIK TOK: ej.estellajames