A seamless desire to create

Fuelled and inspired by township style, expression and individualism, Floyd Morapedi Manotoana is also not one to be boxed in by what is expected. His Floyd Avenue Apparel brand espouses not only locally routed attitude, but a globally minded vision.

 Storytelling through clothing is a capability only a few creatives can master. Floyd not only tells tales of the urban mover and shaker, but it is also weaved into the very threads we see in the many runways his collections have shown in.

His belief in the freedom of letting who you are determine the achievements you can get to, is one such reason he is partnering with ISUZU, a brand that enables access to emotions driven by enduring motion.

In our conversation with him, Floyd unravels what gives him the desire to create.  

Q&A

1.  What is your earliest memory of fashion?

It was a Valentino golf t-shirt and linen Cerruti pants that my mother had bought for me for either Christmas or New Year's, I don't think I've ever been more in love with an outfit ever again.

2.   If you weren’t in fashion design, what else do you think you’d be doing?

I would be a civil engineer, after matric that's what I studied in my first year. I then moved to fashion.

3.  Do you think local fashion has changed for the worst or better? Why do you say so?

It changed for the better, we are in a beautiful transition where Africans are invested in consuming African product and by so doing encourage us designers to design at an extremely high level so we can compete globally.

Please read the rest of the interview with Floyd Manotoana at: https://www.isuzu.co.za/newsroom/isuzu-x-floyd-avenue-a-seamless-desire-to-create

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