L'ORÉAL PARIS SOUTH AFRICA BECOMES THE OFFICIAL MAKEUP AND BEAUTY PARTNER OF SOUTH AFRICAN FASHION WEEK 2024
Johannesburg, South Africa, [Date] – L'Oréal Paris South Africa proudly announces its partnership with South African Fashion Week as the official makeup and beauty sponsor for the upcoming April and October editions of the renowned fashion event. Under the theme "Walk Your Worth," L'Oréal Paris will showcase its expertise in makeup and skincare, bringing sophistication and empowerment to the local runway.
The collaboration between L'Oréal Paris and South African Fashion Week marks a historic moment as it signifies one of the largest local fashion events ever sponsored by the esteemed beauty brand. Set against Johannesburg's bustling business district backdrop, Mall of Africa will host this celebration of beauty and fashion, where L'Oréal Paris will join forces with South African designers to present stunning looks that embody confidence and inclusivity.
As part of the "Walk Your Worth" initiative, L'Oréal Paris will introduce its very own "Walk Your Worth" runway show and collection, curated in collaboration with distinguished South African couture designer, Biji La Maison. This exclusive collection will be showcased by L'Oréal Paris' tribe of top influencers and celebrities in South Africa, highlighting the fusion of local creativity with global beauty expertise. Drawing from the brand's iconic tagline, "Because You're Worth It," the runway show will empower women to assert their presence and make a bold statement in society.
Burkhard Pieroth, President of Sub-Saharan Africa for L'Oréal Paris, emphasised the impact of this partnership on the fashion industry, stating, "This extraordinary collaboration will amplify the message of women's strength and celebrate beauty in all its forms."
L'Oréal Paris South Africa looks forward to witnessing the magic unfold at the "Walk Your Worth" runway show during South African Fashion Week in April and October 2024.
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ABOUT L'ORÉAL PARIS
As the #1 Beauty Brand Worldwide*, L'Oréal Paris has empowered women for more than 110 years with our state-of-the-art products backed by scientific advances. Our partnerships and initiatives are dedicated to promoting equal rights and self-esteem. "Because I'm Worth It," the L'Oréal Paris slogan coined in 1971, is no less relevant today. It is a brand mission that will be accomplished only when we no longer need to remind women that they are worth it.
In everything they do, L’Oréal Paris demonstrates its feminist values through events like Women of Worth. For many years, it has honoured extraordinary women who volunteer their time to serve their communities. The event provides a high-profile platform to these women and supports them in their ventures with essential financing.
* Based on Nielsen IQ RMS data for the Female Face Care category for the 12-month period ending December 2022 for the total of 31 countries (11, total retail market (Copyright© 2023, NielsenlQ).
ABOUT SOUTH AFRICAN FASHION WEEK:
South African Fashion Week is the country's premier platform for showcasing emerging and established designers, fostering creativity, and driving innovation in the fashion industry. Since its inception, South African Fashion Week has been committed to promoting diversity, inclusion, and sustainability in fashion. For more information, visit https://www.safashionweek.co.za
Follow L'Oréal Paris:
https://www.instagram.com/lorealparis/
Follow South African Fashion Week:
https://www.instagram.com/safashionweek/