SA Fashion Week is officially set to return from september 26th to september 28th for Autumn/Winter 2025 collections and Cruz will once again be sponsoring this illustrious affair.
This season, collaboration, cocktails and The Cruz Collective remain the driving force of our endeavours over the week. Maisha Mamabolo from Cruz sums it up well, “Fashion is about more than clothing. Fashion is about attitude, it creates cultures. Cruz was born from the spirit of New York so we rally behind all in the pursuit of success as we explore the new age of luxury.” SAFW is a bold collaboration between Cruz, a 5 times distilled grain vodka, the fashion forward of South Africa and our most talented designers.
Cruz never stagnates, we always explore refreshing the focus of our bold partnership with a continued resolve to demonstrate commitment to the Cruz Collective. As part of our sponsorship agreement, Cruz Vodka has naming rights to one show and this year we have returning talent, Michael Ludwig Studio and Fikile Zamgcino Sokhulu as well as new addition Ephymol. Together they form The Cruz Collective and are our set of talented designers who will be showcasing their elegant collections. We posed a challenge to the designers this year to bring our iconic silhouette to life with bespoke garments that illustrate how our talented designers see the revitalised range. Their interpretation of selected Cruz variants is much anticipated and their continued success in the global fashion industry is why Cruz is proud to stand alongside the next generation of designers in South Africa’s fashion industry, and to play a role in enabling their journey.
Kicking off this year’s activity-filled calendar will be the Cruz Opening Party where-in we invite the “Who’s who” in fashion, influence and celebrity to party the night away with us as they enjoy decadent Cruz cocktails, a New York inspired menu and world class entertainment. Designers, fashion buyers, consumers and media from across the continent and beyond will reunite once again to view the new season’s collections of fresh talent from across Africa, and even the world. We’ll embrace them with complimentary cocktails and one of a kind photo opportunities before their respective shows as they mingle before each distinct exhibition from those gifted with an eye for fashion.
Since inception, SAFW has been instrumental in championing the business of ethical fashion in South Africa and empowering emerging creatives. Cruz Vodka, like SAFW supports local talent and fosters the growth of all who strive to “Make it Anywhere.”