ABOUT

Born into a lineage of skilled dressmakers, Boitumelo Masehla is the first in her family to turn her talent to design fashion into a business. 

She is a graduate of the University of Johannesburg and is the designer behind MY ROOTS. 

Inspired by African heritage, MY ROOTS fuses traditional textiles with contemporary silhouettes, crafting statement pieces that embody cultural identity, pride, and unity.

Masehla channels her heritage into her designs, crafting pieces that serve as a platform for awareness, education, and cultural connection. Her creations honor identity and unity through fashion.

COMPANY INFORMATION

EMAIL: masehlaboitumelo@gmail.com

CONTACT: +27 66 2864 908

INSTAGRAM: @myrootsofficial

FACEBOOK: myrootsofficial

X: myroots

TIK TOK: @myroots0fficial