ODDITY

 

ABOUT

Jessica-Ann Shepherd is the founder and designer of Oddity, a Cape Town-based brand that has been redefining knitwear since 2019. Oddity expresses its creativity through intricate knitwear, quirky design elements, and bold prints—using print as a storytelling medium within each collection. As a brand committed to sustainability, Oddity practices slow design, creating made-to-order pieces that are both thoughtful and unique.

 In 2024, Jessica-Ann won the Ladieswear Mr Price x SA Fashion Week New Talent Search competition, a milestone that highlighted Oddity's fresh approach to fashion.

Her upcoming collection, "Tenth Avenue," tells the story of her roots and growing up in a house on 10th Avenue, a place that shaped her upbringing and remains deeply connected to her family.

COMPANY INFORMATION

INSTAGRAM: @o_ddity

FACEBOOK: Oddity by Jessica-Ann

TIK TOK : @o_dditysa

CONTACT: +27 61 512 3929

 

LOOKBOOK SS24 | MR PRICE NEW TALENT SEARCH WINNER

SS24 VIDEO