OYAMA GONINTEBE

ABOUT

DSAC YOUNG ENTREPRENEUR

Oyama Gonintebe is a rising fashion entrepreneur in South African fashion, blending contemporary design with her Xhosa heritage. A MR PRICE NEW TALENT SEARCH finalist in 2023, she gained industry recognition before showcasing her Autumn/Winter 2024 collection at South African Fashion Week (SAFW).

Her designs fuse traditional African aesthetics with modern silhouettes, integrating intricate beadwork, vibrant colors, and symbolic patterns.

OG Brand reimagines Xhosa heritage, transforming iconic elements like the Umbhaco garment into contemporary fashion that honors its origins while appealing to today’s audience.

Inspired by Xhosa women's attire from the 1900s, this collection embraces sustainability and longevity. The designs reflect a time when clothing was crafted to last, deeply tied to cultural identity. By reinterpreting traditional patterns, textures, and symbolism, Oyama’s collection preserves heritage while embracing the future, offering timeless fashion with cultural depth.