MAYBE IT IS TIME TO STOP SHOUTING

Soft power dressing, understated elegance, refined minimalism, low-key luxury, elevated basics, and timeless style can be expressed in any form of dressing—from street style to the after-dark you, and all the stylish moments that fall in between.  Everything is about discretion - well-crafted pieces, often from high-end South African designers, that prioritize craftsmanship, materials, and impeccable workmanship over trend-driven – for the now - fashion.

Quiet luxury is becoming more of a thing in the local style conversation—loved for its simplicity, timeless vibe, and that effortless, put-together look.  More than following trends, it’s about curating a personal style that feels timeless and shifts with the ever-changing you.

What will set your style apart is the quality of the materials. Fabrics like soft mohair, silk, wool, and leather - often sourced locally - give the clothes that luxurious feel. It’s the craftsmanship and attention to detail that speak for themselves.

The people who wear quiet luxury usually know style doesn’t need to shout. They’re often professionals, creatives, or entrepreneurs who value quality and prefer to keep things simple but classy. Whether it’s a performance at the Soweto Theatre, the SAFW SS25 Designer Collections, or a dinner in Cape Town, their look says, “I’ve got this!” 

Choose quality over quantity.  Keep things understated, and let your style do the talking without all the noise.  Keep the labels close to your heart and not on your sleeve.

SAFW SS25 | 24-26 April | The Forum Hyde Park | Limited tickets available at Quicket