SOBER

ABOUT

Collection Title: “A Coloured People”

A coloured People draws inspiration from of a new emerging, diverse, global, progressive, ground-breaking and multicultural generation. They are breaking through racial, colour, gender lines and challenge social ills, racial and cultural ambiguity. A collection of everything rich, unique, and beautiful about our new generation. The brand’s hallmark is its uniquely layered silhouettes and the modest elegant aesthetic.

Sober is a distinguished ladieswear brand born from an unyielding quest for creative freedom and a deep appreciation for cultural heritage. Founded by Tshepo Mafokwane, her design philosophy revolves around creating functional yet aesthetically pleasing garments that celebrate the real, everyday woman. SOBER has showcased its collections at numerous prestigious fashion events, including Swahili Fashion Week and the Forbes 30/50 Women’s Summit, in Abu Dhabi. The brand’s pieces are a staple in various high-end boutiques, catering to a diverse market of women who embody confidence, style, and sophistication.

Tshepo’s grandmother, a masterful creator of traditional SePedi attire, ignited her passion for design from an early age. This familial legacy is woven into the very fabric of Sober, shaping its unique style and identity.