ABOUT

Our vision was born from a passion for creating authentic denim for true individualists who live and breathe the fabric. More than just a garment, each piece becomes a living canvas, evolving with every crease, fade, and journey—a reflection of the wearer’s story.

Crafted from premium raw selvedge denim, Tiger Blue Denim has earned its place in the world of denim enthusiasts. “Born to roam, made to endure.”

Founded by Etienne Joubert and Wilrien Strydom, the brand blends traditional craftsmanship with modern design while staying true to denim’s heritage. Etienne, Founder & Design Director, is a denim expert with decades of experience in premium product development, trend analysis, and fashion-forward design. Wilrien, Creative Lead & Art Director, is a seasoned designer and product developer, bringing fresh ideas to life for over a decade. Together, they craft denim that stands the test of time.

COMPANY INFORMATION

EMAIL: ej@eurotex.co.za

CONTACT: +27 21 595 4747

INSTAGRAM: @tiger_blue_denim

FACEBOOK: tiger_blue_denim

STORES SUPPLIED: We are Egg- Rosebank, V&A and Cavendish, 2 Cents, KZN, Zeitgeist- V&A, Long street and Parkhurst