POP-UP SHOP
ABOUT
The SA Fashion Week Designer Pop-Ups have introduced thousands of affluent shoppers in Gauteng’s premier shopping meccas, Sandton City and Mall of Africa, to South African design. These pop ups allow designers to test new markets and gain insight into a much wider range of potential consumers that are both willing, and financially able, to experiment with interesting alternatives to commercial fashion. Most importantly, designers can generate immediate revenue from their newly launched collections.
KEY BENEFITS
Personal Connection:The platform allows designers to connect personally with a large number of potential consumers as well as with relevant media and retail buyers.
Sales: The bricks and mortar retail space, in particular, large shopping centres, remains the principal market channel in South Africa where an estimated 95% of all purchases are still done offline. SA Fashion Week allows designers to access this captive market cost-effectively.
Awareness Building: Designers can benefit from the platform’s high visibility to consumers and the media to build awareness for their own brands.
Affordability: The Pop-Up Shop offers a retail space at a discount of eighty percent on the rental rates typically charged by the participating shopping centres.
Market Research:The Pop-Up Shop provides direct access to the market which allows designers, to gain valuable consumer insights cost-effectively with which to improve their offering.
FOR DESIGNER ENQUIRIES designers@safashionweek.co.za
FOR MEDIA ENQUIRIES media@safashionweek.co.za
TO BE A SPONSOR lucilla@safashionweek.co.za
